Packaging and labeling can be overlooked in today’s booming digital marketing era. Reaching your target market is important, but what is the point of spending money to reach consumers if they don’t like what they see? B2B business especially, must first be sure that their brand is recognizable and that their products are attractive to consumers before spending the money on various digital marketing services. And that is where a careful labeling and packaging strategy comes into play. Product marketing via labeling services is a must.

As a B2C business, how do you choose a quality labeling and packaging service for your brand?

The labeling and packaging manufacture/supply partner you choose is important for the long term success of your business. These choices will not be easy, however the more you know before going into your research the better outcome you will have. Follow these steps to make the process simpler and to lead you to the best labeling and packaging partner for your business.

1. Know What Type of Servicer You Will Need
   The first step in any search and recovery process is to first know what you’re looking for. This greatly depends on the nature of your business and your brand’s needs.

Searching the correct terms is the key to finding the service you need. Are you looking for a manufacturer, supplier, distributor or wholesaler?

Manufacturer – a person or a company that makes goods for sale using raw materials

Supplier – a person or a company that provides a product or service

Distributor – a person or a company that supplies goods to stores and businesses that sell to consumers

Wholesaler – a person or company that sells goods in large quantities at low prices

Difference Between Supplier and Manufacturer | Difference Between

Difference Between Wholesalers, Distributors and Retailers | Chron

3. Search Online Directories

Now that you have a better idea of what you’re looking for and know what terms to use in your search, it’s time to dive in to the world wide web of online directories. Many B2B service directories are free to search and both domestic and overseas directories are available online. A couple of the most popular directories to search for focused B2B areas include ThomasNet and Alibaba. Or you could search for servicers by your product classification at the North American Industry Classification System (NAICS).

4. Collect Referrals

It is always a good idea to follow up with the information you find online with trusted word of mouth referrals. Connect with other trusted businesses near you to find out who they are partnering with or what companies they recommend working with. Gathering information about other businesses’ experiences will help you when it comes down to making a decision.

5. Negotiate

Once you have chosen a service partner for your business, make sure you are ready to negotiate. Come up with a list of questions to ask and put these questions together in a professional email to send the supplier or manufacturer of your choice. Visit Shopify for a list of important questions to ask your future business partner before making any for sure decisions.

How to Find a Manufacturer or Supplier for Your Product Idea | Shopify